EL EFECTO DE LA PUBLICIDAD EN LA NORMA.
Keywords:
PUBLICITY RULEAbstract
The title of this paper is vital for understanding the basic idea the author pursues in the body's postulates. To envision a legal rule as a «communications medium» is not to say that it performs exactly the same innate functions as all communications media, be it in the professional facet or in the more general sphere. It is to conceive a legal rule as a «process of communication», with all the elements characteristic of that process, which can fundamentally be summed up as three: transmitter, channel and receiver. The potential importance of the famous article 20 of the 1978 Spanish Constitution, for society as a whole and for jurists and information-dispensers in particular, stems from the understanding that a legal rule, regarded intrinsically, is quite similar to the overall concept of COMMUNICATION in the pure state.