ALGUNOS SUPUESTOS DE PUBLICIDAD ENGAÑOSA. REVISÓN CRÍTICA A LA LUZ DE LA JURISPRUDENCIA Y DE LAS NUEVAS DIRECTIVAS 2005/29 DE 11 DE MAYO DE 2005, DIRECTIVA SOBRE LAS PRÁCTICAS COMERCIALES DESLEALES, Y DE 12 DE DICIEMBRE DE 2006, DIRECTIVA 2006/114 SOBRE PUBLICIDAD ENGAÑOSA Y COMPARATIVA.

Abstract

Advertising is the activity in which we consumers are presented with products so that we will feel drawn to purchase them. Nowadays advertising forms part of our daily life, and we receive it over an increasing number of channels. The problem occurs when advertising crosses the limits on what it is allowed to do to persuade us. One of those limits is falseness in advertising. False advertising practices are certainly used more frequently than is desired. Many are the cases that reach the courts and the advertising industry's Self-Control Jury. This commentary analyses when advertising is illicit due to falseness and what means are available to consumers to combat false advertising that has successfully deceived them.